A Founder’s Story: Overcoming Unpaid Web Design Clients

You’ve Faced Unpaid Web Design Work. What to Do?

Roman Kamushken
4 min readAug 12, 2024

As a web designer, there’s nothing more frustrating than completing a project only to have the client disappear without paying. It’s a situation that’s all too common in our industry. You pour your heart and soul into creating a beautiful website, only to be left high and dry when it comes time to collect payment.

This is exactly what happened to one Reddit user, who shared their story of a client who refused to pay for their work.

Despite having a good working relationship with the client in the past, they didn’t ask for a deposit on the project, which proved to be a costly mistake.

In fact, many web designers have shared similar stories of clients disappearing without paying. It’s a problem that’s plagued our industry for years, and it’s time we took steps to prevent it from happening.

Why Clients Disappear and How to Avoid It

So, why do clients disappear without paying?

There are many reasons, but often it’s simply a case of not having a clear understanding of the payment terms. As web designers, we need to take responsibility for ensuring that our clients understand our payment terms and conditions.

One way to avoid this situation is to always have a signed agreement with your client that outlines the scope of work, payment terms, and any other important details. This will help prevent misunderstandings and ensure that both parties are on the same page.

It’s also essential to communicate regularly with your client throughout the project. This will help build trust and ensure that any issues are addressed promptly.

Strategies for Ensuring Payment: Deposits, Terms, and Conditions

What can you do to ensure that you get paid for your work?

Here are a few strategies that have proven effective:

  • Require an upfront deposit: This ensures that you have some funds secured before you begin the work and provides an incentive for the client to pay the rest once they see the final product.
  • Offer a discount for full payment upfront: This approach can work well for clients who are willing to pay the entire amount upfront. Just be sure to increase your usual rate by 15% and then apply the discount.
  • Break the project into milestones: Attach a payment to each milestone, and once a milestone is completed and paid for, you move on to the next. This approach keeps the client engaged and ensures that you are compensated progressively throughout the project.

In addition to these strategies, it’s also essential to have a clear payment schedule in place. This will help ensure that the client understands when payments are due and how much they need to pay.

Just make a clear payment schedule so that the customer has it on their mail at all times.

Mitigating Losses: What to Do When a Client Disappears

If a client does disappear without paying, there are still things you can do to mitigate your losses. One approach is to reach out to their competitors and offer the original client’s website at a substantial discount. This can be a win-win situation, as you’ll have done the hard work and can still earn some money from the project.

Another approach is to consider legal action, although this should be a last resort. It’s often better to focus on finding new clients and moving forward with your business.

It’s also essential to review your contract and ensure that you have a clear termination clause in place. This will help protect you in case the client disappears without paying.

Finding Reliable Clients: Tips for Web Designers

So, how can you find reliable clients who will pay for your work?

Here are a few tips:

  • Do your research: Before taking on a new client, do some research to ensure that they have a good reputation and are likely to pay for your work.
  • Have a clear onboarding process: Make sure that your client understands your payment terms and conditions from the outset.
  • Communicate regularly: Keep your client informed throughout the project, and be sure to address any concerns they may have.

In addition to these tips, it’s also essential to have a clear client acquisition strategy in place. This will help ensure that you’re attracting the right clients and avoiding those who may not pay.

Final Thoughts — Protecting Your Web Design Business

According to a survey by A List Apart, 71% of web designers have experienced non-payment or late payment from clients. This staggering statistic highlights the importance of taking proactive steps to protect your business. By implementing solid payment plans, you can minimize the risk of unpaid work.

A study by Clutch found that 60% of small businesses, including web design firms, have experienced cash flow problems due to late or non-payment from clients. This can have serious consequences, including delayed project timelines, reduced profitability, and even business closure. By staying organized and keeping track of your finances, you can reduce the risk of non-payment.

To protect your web design business, it’s essential to set clear expectations with clients, including payment terms and deadlines. Using online invoicing tools and following up with clients promptly can also help ensure timely payment. By following these tips and strategies, you can build a successful and sustainable web design business.

Let your design business (and not only) grow and prosper ❤️

Originally posted at Setproduct design blog: https://www.setproduct.com/blog/unpaid-design-work

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